Feedback is an essential part to improve any business especially restaurants. It helps you reinforce what you’re doing well and helps you change what you’re doing not so well. Surveys help to capture user feedback in an effective way and helps to reduce the gap between perception and reality.
Restaurants can now deploy Punchh Instant Surveys to gain real-time feedback from guests directly from their mobile applications.
With Punchh Instant Surveys, restaurants can now easily create surveys, track responses and gain business insights. By presenting easy to use surveys on a mobile app at the moment of purchase, response rates will go dramatically higher than traditional website based surveys.
Punchh has launched ‘Instant Surveys’ which would help to identify and improve key business metrics:
a. Net Promoter Score (NPS)
b. Performance measurement across various parameters – food quality, ambience, service etc.
c. Measure and Improve customer satisfaction level
How ‘Instant Surveys’ helps in driving business?
Restaurants can gain feedback from a specific customer segment, location or menu item to determine and improve customer satisfaction.
• Send surveys to a specific user segment (Example: Based on membership level, demographics, high valued customers etc.)
• Conduct surveys based on Menu Item (Example: Conduct surveys for a newly launched menu item)
• Conduct surveys based on location
• Conduct surveys to determine Net Promoter Score (NPS)
How ‘Instant Surveys’ will be triggered to the user using Punchh?
A. Survey can be triggered after check-in event synchronously
(Eg: User makes a checks-in and the survey is triggered instantly before ‘Rating & Review’ screen)
B. Survey can be triggered by sending a push notification to the user
(Eg: when the user interacts with the push notification by swiping it open directly or from ‘News & Offers’ page, then a survey will be triggered to the user)
C. Survey can be triggered via Beacon (Entry or Exit event)
(Eg: When the user enters/exits a beacon area, then a survey can be triggered to the user via push notification)
D. There is a provision to attach surveys with all types of campaign using push notification (like Signup, Referrals etc.)
Thus, Instant Surveys’ helps business to measure the right feedback metrics (like NPS) in an effective way.