Punchh platform engages customers with mobile rewards and social media.
SUNNYVALE, Calif.— July 2, 2013—The Earl of Sandwich, home of “The World’s Greatest Hot Sandwich”, has chosen the Punchh Marketing Automation Platform™ to engage and reward its loyal customers on mobile devices and acquire new customers through word-of-mouth marketing.
The 24-unit chain selected Punchh for its simplicity of operation and its ability to gather customer purchasing data that allows Earl of Sandwich operators to target market to their clientele with specific, high-value offers and rewards. The new Punchh-powered “Earl’s Rewards” mobile app will be available via Apple App Store and Google Play soon. Customers can start earning points at six of the stores initially, and chain-wide at a later date.[more…]
“As we rapidly expand our brand nationwide, increasing guest loyalty and generating positive word-of-mouth marketing will be keys to our growth,” said Steve Heeley, president and CEO of Earl of Sandwich. “We want to transform our guests into raving fans who spread the word about our brand and refer friends to our restaurants. Punchh allows us to achieve that by engaging guests instantly on their mobile devices and rewarding them for their loyalty.”
Punchh’s patent-pending technology enables Earl of Sandwich to deploy a branded mobile app on its customers’ iOS and Android devices. The app enables customers to accrue loyalty points through the Earl’s Rewards mobile app, and provides Earl of Sandwich an opportunity to engage their customers in real-time. The POS-integrated punch card tallies customer purchases and displays loyalty points earned on customers’ mobile devices. Customers also can use the Punchh app to share restaurant reviews through social media and earn even more rewards for referring friends to Earl of Sandwich.
A cloud-based application, Punchh allows Earl of Sandwich operators to personalize offers based on customers’ unique preferences and purchases. Because Punchh is POS integrated, Earl of Sandwich can monitor the impact of all its marketing plans whether they’re centered on loyalty, social media marketing or customer referrals.
“Since the Punchh platform is cloud based, it’s fully scalable across an entire restaurant system, which is important for a rapidly growing company such as Earl of Sandwich,” said Jitendra Gupta, CEO of Punchh. “Its connection to social media channels is perfect for helping spread the word about the chain as it grows outward from the corners of the U.S., and from England and France. We’re genuinely excited to partner with Steve and his team on this venture.”
Punchh is a one-stop shop mobile solution that includes branded mobile apps for campaigns, games, gift cards, loyalty, online ordering, payments, referrals, surveys, and integrates with social networks and operators’ POS systems to gather 360° customer insights. Punchh helps restaurants increase repeat visits, word of mouth, new customer referrals, and return on investment from marketing campaigns. Headquartered in Sunnyvale, California, Punchh’s patent-pending technology operates in more than 1,000 restaurant locations under brands such as Church’s Chicken, Earl of Sandwich, Hungry Howie’s, Mama Fu’s, Max’s Restaurant, Pacific Catch, Rita’s Italian Ice, Vino Volo, and Voodoo BBQ & Grill. For more information, visit www.punchh.com.
About Earl of Sandwich
In 1762, John Montagu, the 4th Earl of Sandwich, came up with the ingenious idea of putting meat between two slices of bread. Now, 250 years later, entrepreneur Robert Earl has partnered with John Montagu, the current 11th Earl, to bring the World’s most popular quick food to a new level to guests around the globe. The first of 24 Earl of Sandwich restaurants opened in Orlando in 2004. All outlets bake fresh bread on site and roast meats daily using traditional family recipes. The restaurants also serve classic hot sandwiches soups, salads, wraps, desserts and a large selection of beverages. Find Earl of Sandwich outlets in London, Paris, New York City, Boston, Philadelphia, Anaheim, Las Vegas, Florida, Texas, and in airports and turnpikes throughout the US. For more information visit www.earlofsandwichusa.com.