Beacon Technology for Restaurants on Punchh Platform

Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet.

You can use Beacons with Punchh Platform to do the following:

  • Send special offers or other promotions to those who have the Restaurant app installed and are in the vicinity of the Restaurant by placing beacons within a few blocks in either direction of the restaurant’s location.
  • Beacons can be used to offer diners to order from their tables and also to allow guests to pay their bills from their phones. Tailoring the in-store experience in this way vastly improved guest delight & satisfaction.
  • Use Beacons to bring online surveys directly to guests while they are still in the restaurant or as they exit. An exchange for a coupon or special deal on completing a survey will increase their chances for participation. This will also help get guests’ comments and opinions in real-time.
  • Beacons can be used to collect untapped data such as the number of beacon hits and guest dwell time at beacons within a specified time and date range, busiest hours throughout the day or week, number of guests served etc., and to improve on better allocation of staff and services.
  • Deliver guest menus and pricing to valued guests on mobile app. This is a great way to drive app downloads and increase loyalty guest base.

 

How Beacons Work

  1. When the guest is within the beacon’s range, they will receive a push notification.

Beacon push notification

  1. The employee’s tablet will automatically populate with the guest accounts that have been detected by the beacons.

employee’s tablet Screen Shot

  1. Using the tablet, the employee will enter the necessary data at checkout to process loyalty check-ins, transactions and redemptions.

POS screen

 

Beacon Implementation Process

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