Punchh Launches MOOYAH Burgers, Fries & Shakes New Mobile & Ordering Loyalty App

MOUNTAIN VIEW, Calif. — Punchh, the premier provider of mobile engagement & CRM technologies for the restaurant industry has launched the MOOYAH Burgers, Fries & Shakes Mobile Loyalty App. The MOOYAH Rewards App will engage Mooyah Guests on their smartphones and reward them by giving a little more bang for their buck—for every dollar spent at MOOYAH, diners get one point. A total of 100 points equates to a $10 credit to use at the MOOYAH of their choice. The app is integrated with Brink POS and native Olo ordering, and is free to download on Android and Apple smartphones.

“With the MOOYAH Rewards App, we can now directly engage with our Guests based on their specific purchase history, likes, dislikes, frequency and more,” said Natalie Anderson Liu, Director of Marketing, MOOYAH Burgers, Fries & Shakes. “For today’s consumers, mobile customer-brand engagement, targeted offers and rewards for referrals are crucial to building loyalty and fostering new devotees.”

The Punchh Mobile Engagement & Actionable Insights Platform is a cloud-based, POS-integrated mobile CRM platform that provides operators the ability to engage guests outside the walls of their restaurant in a fun and meaningful way. To create seamless app user experience for guests, Punchh has developed native integration with Olo’s online ordering engine.

“The value of Punchh is two-fold:” Natalie continued, “The app will give MOOYAH a complete picture of both Guests using the loyalty app as well as those not using the app. Because the app is fully-integrated with each store’s POS, the brand gains insight on customers’ previous orders, frequency, redeemed offers and more. This allows MOOYAH to personalize offers to each fan and target marketing messages based on what they like. And for Guests, they’re not only getting a more personal, customized experience—there are also added perks”

“We love to embrace the latest technology, and this partnership with Punchh has allowed us to really drive the MOOYAH experience into the hands of our Guests, offering unrivalled rewards and benefits starting as soon as the app is downloaded.”



 Punchh was founded in 2011 with one core mission: to help restaurants gain a more meaningful understanding of who their customers are, and leverage emerging trends in mobile, big data, cloud, & social to engage customers and drive incremental sales. Punchh helps brands drives guest engagement through custom mobile apps (loyalty, gift cards, gaming/sweepstakes, surveys, social referrals, reviews,) tightly integrated with 3rd party systems including POS and Digital Ordering. By housing various data sets within a single platform, Punchh’s turn-key solution helps operators get to know their guests with actionable insights, enabling them to communicate on a 1:1 basis in real-time. Punchh serves over 45 restaurant chains across the globe, including CiCi’s, Moe’s Southwest Grill, Schlotzsky’s, Capriotti’s, & TGI Friday’s.

For more information visit us at punchh.com or connect with us at:

LinkedIn: https://www.linkedin.com/company/punchh-inc-

Twitter: https://twitter.com/getpunchh



MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2015, MOOYAH was ranked No. 46 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by Franchiserankings.com. For more information on MOOYAH, its menu or franchising opportunities, please visit www.mooyah.com.