It’s no secret that guests are more inclined to spend money on products they feel good about. Some experts even posit that “customer [guest] engagement —which Gallup describes as a customer’s emotional or psychological attachment to a brand, product, or company—is the definitive predictor of business growth.”
We at Punchh have known this for years, and that’s why we’ve developed a dedicated guest engagement platform for restaurants. To date, we have helped more than 60 restaurant chains all over the world drive engagement with today’s hyper-connected, social media-savvy customers using custom-built mobile apps developed on the Punchh platform.
The potential for increasing guest engagement is limited only by the restaurant’s creativity, as shown by these three recent examples.
Taco John’s recently launched a music-focused promotion in partnership with Live Nation and Mountain Dew. The promotion, which is integrated into the TJ Rewards app developed on the Punchh platform, offers guests the chance to win prizes by entering a code and then playing a “scratch, match, and win” game using the app. The codes, which can be found on Taco John’s 20-ounce fountain cups, hold the key to various prizes such as free food, audio gear, and the grand prize – an all expenses paid trip to the Live Nation concert of their choice
Schlotzsky’s is celebrating its 45th anniversary by giving its guests the chance to win $1,000 a day for the 45 days leading up to its birthday celebration on October 4.
Using the LOTZ4ME app developed via Punchh, Schlotzsky’s gives guests a chance to win if they purchase the 45th birthday 32oz. commemorative cup and enter the “Blowin’ Out Birthday” sweepstakes via the app. New members who download the app will receive a free small The Original® sandwich during the 45-day promotion window from August 19 to October 4.
Moe’s Southwest Grill
Moe’s Southwest Grill has been boosting guest engagement by allowing them to view augmented reality (AR) artwork at their restaurants. The AR artwork, which features stunning landscapes made with Moe’s fresh ingredients, will be viewable through Moe’s new Rockin’ Rewards loyalty app developed on the Punchh platform. Using the app, guests can interact with the art and bring Moe’s 20+ fresh ingredients to life through their mobile phones. Specifically, guests can leverage the AR feature to play the onion drums, see bees buzz, and literally create sweet melodies with Moe’s high-quality food combinations that guests can customize to fit their unique lifestyles and tastes, all while having fun.