The short answer is: Yes. Mobile technology plays an increasingly crucial role in several areas of business, and boosting marketing efforts is one of them. For food and restaurant brands, merely maintaining a website is no longer sufficient to reach out to guests, while paying for traditional ad placements entails high costs that only convey a single message to guests with varying needs and expectations.
Restaurants who want to stay ahead of the competition need to take their marketing to the next level by building an effective mobile strategy to connect and engage with guests in a more personal way, sustain brand loyalty, and drive conversion at a fraction of the cost. Creating a mobile app for your restaurant can address these points while offering you many additional business benefits.
It’s an effective technique for increasing brand visibility
According to a study conducted by Nottingham Trent University, people on average spend a total of 5 hours a day browsing the web and using apps on their mobile phone — or 85 times — amounting to about one-third of the total time they spend awake. When consumers check their mobile phones, their mind subconsciously records text and images, including app icons.
Businesses that can maintain a presence in the mobile space, regardless of whether it’s through their own restaurant’s app or not, are also able to maintain a consistent presence in their customer’s lives. This helps them remain at the top of the customer’s mind by achieving “effective frequency.” A customer who is exposed to a brand for about 20 times a day will be more inclined to buy your products or services at a point of purchase compared to one who hasn’t.
It’s a great strategy for engaging more guests
A mobile app can be a channel for providing restaurant guests with information, from product prices and availability to sales and promotion and other general information. Depending on the specific capabilities of the app or the mobile platform, it can also serve a wide variety of functions that enhance a guest’s ability to interact with your brand such as search features for the nearest store, online ordering, paying for food, earning and redeeming loyalty points, providing feedback, sharing dining experiences with friends, playing games, etc.
With a good developer and a well-thought-out guest engagement strategy, you can add features and functions that you believe your guests will need and want. By doing so, you not only provide value-added services to your guests and prospects, but you also obtain an additional channel through which you can deliver seamless and positive guest experiences.
It’s a personalized approach to gaining guest loyalty
Roadside billboards, banners, lit signs, printed ads, coupons, flyers, and even online websites, Facebook ads, and email marketing – they all create a lot of brand noise, decreasing the impact your brand can have on your target market due to the constant bombardment of images and message from competing brands. You need to establish a more genuine and personal connection with your market through an efficient loyalty program that can be integrated with your restaurant’s mobile app, along with push notifications to remind your guests that your products exist and that there’s always something new in store for them.
In this mobile-centric digital world, where traditional point-collection cards are slowly fading, businesses need to follow the significant shift in customer behavior that is placing the smartphone as the primary instrument through which they engage with the rest of their world. A forward-thinking approach will help you stay ahead of the competition and allow your brand to remain within arm’s reach of the lifeblood of your business: your guests.
Mobile apps deliver top-line results to your business
When done right, mobile apps can help your business increase guest frequency by 25-48%, average ticket size by 25-30%, and realize a triple-digit return on investment (ROI).
To learn more about leading brands that are benefiting from mobile apps and how your brand can benefit from a mobile app strategy, get in touch with us by visiting punchh.com.