Use Dynamic Marketing To Bring Your Customers Back

Traditional marketing is predictable, calendar-based, and set in stone. It’s about creating promotions for specific events such as the Super Bowl or the Fourth of July. Nothing wrong with those, but nothing new either. Dynamic marketing is the opposite.  It reacts to new opportunities, changing circumstances and personal customer preferences to maximize the moment a…

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Rita’s Italian Ice Mobile App Makes it to 2013’s Top 10 Mobile Loyalty Programs!

Today we’re breaking out the bubbly at Punchh. Mobile Commerce Daily just announced their rankings of the Top 10 Mobile Loyalty Programs of 2013 Year to Date!!  And our customer Rita’s Italian Ice made it the Top 10, right along side BestBuy, Tesco, and Walgreens!! So we’re sharing what Mobile Commerce Daily said: “Rita’s Italian Ice dipped…

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Punchh Announces $3 Million in Funding

August 25, 2013: Today we announced $3 million in venture capital funding to further expand our market leadership position and accelerate growth in the $20 billion U.S. restaurant marketing segment. Three years ago we started Punchh with the goal of helping restaurants acquire and retain their customers, and grow.  Today Punchh is the first and leading mobile solution…

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Earl of Sandwich Chooses Punchh to Accelerate Word of Mouth Marketing

Punchh platform engages customers with mobile rewards and social media. SUNNYVALE, Calif.— July 2, 2013—The Earl of Sandwich, home of “The World’s Greatest Hot Sandwich”, has chosen the Punchh Marketing Automation Platform™ to engage and reward its loyal customers on mobile devices and acquire new customers through word-of-mouth marketing. The 24-unit chain selected Punchh for its simplicity…

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How to Romance Your Customers On Valentine’s Day

Check out our CEO’s article on FastCasual.com, on how to romance your customers on Valentine’s Day. Romance is on everyone’s mind on Valentine’s Day – in some way, new lovers aren’t all that different from new restaurant customers: Both want attention that affirms the other party really cares about them. What are the secrets to romancing…

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For now, mobile payment is more neat-o than necessary

For the past couple of years, retailers have talked incessantly about mobile payment technology and made untold investments to allow their customers to pay for goods and services with their phones. These businesses are convinced mobile payment is convenient for customers—not to mention very cool as well—and that they will scramble to adopt the technology.…

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Facebook Graph Search finds restaurant ‘Likes’ but falls short of authentic endorsements

Facebook CEO Mark Zuckerberg recently announced the company was refining its search feature dubbed Graph, a tool it heralded as particularly good for finding restaurants. Unlike a traditional Google search, which hunts for web page links relative to search terms entered by the user, Graph scours Facebook pages looking for other users’ Likes that match…

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Show Me The Money: Word of Mouth Marketing in the Mobile and Social Era (Whitepaper)

Even as restaurateurs are busy with the holiday season and planning for 2013, it is important to reflect on 2012.  In 2012, we have seen two key trends accelerate: Mobile is here to stay: In 2012, mobile devices have rapidly become the primary channel that consumers use to interact with restaurant brands.  Mobile represents the…

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